THE PULP OF BIESTMILCH

Archive for June 25th, 2006


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Intermezzo: Vienna

Published June 25th, 2006 in Notes & Remarks | No Comments »

Correct, I should be in Vienna. I am not. I am sitting at home torturing my computer. Why? I was not able to get on my flight. I got up at 5:30 AM, smashed and slowed I reached the airport Frankfurt at 7:00 AM. The ticket in my hand I approached the quick check-in machines not expecting any troubles. I inserted the first piece of paper of the three in the wallet. Amazingly enough, the machine told me boldly: »You are not booked on this flight«. I took a closer look, it was the ticket from Vienna to Frankfurt. Okay, clear cut, I took the next piece of paper I had in my wallet. Again, the machine denied the booking. I had inserted the receipt. Slowly I got impatient, because I was running out of time. The moment, when I tried to realize my last option, the machines gave in, at least 5 of them. The system collapsed saying »störung«.
Now an airport employee came towards me. I felt already guilty, but pretended to be innocent and astonished. The guy explained to me in a very poor German - I had problems to understand him in my fairly retarded status - to refer to the counter. So I did. The lady solved my problem easily. »Your are not booked on this flight, your flight is on the 25th of July.» A »shit« slipped off my tongue.

This is why I am here. A flight to Vienna and back would have cost me more than 1000,- €. Thus, I stayed home. I got my lesson. Don’t do to many things at a time.

To testify that I was there:
Airport_0188

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Biestmilch: The creation of a name, a story and a logo, part I

Published June 25th, 2006 in About us & the business | No Comments »

It was in December 1999. Arne, Bernd and I, the proud proprietors of a company especially founded to market a strange and unknown substance called colostrum or first milk, were sitting in our old office in Wiesbaden mulling over the right name for our future product.
It should be a name that told a story, and could be representet by a significant logo. The product name, the product story and the logo should embody a world of its own, a world people were able to keep in mind, recognize easily, and very important, were prone to like.
For hours we were tossing around words, none was cercive. Finally, my brother asked:»Isn’t there an old expression, or some historcal aspect we could consider. «Arne answered in his sober and unspectacular way. »In the very North of Germany we calle it biestmilch!«
Bernd and I cried out with one voice: »That’s it, and, that was it and it still is.« You won’t believe how many »wise and old marketing experts« advised us against choosing a name they considered as negatively tinted. We didn’t care. For us the name was perfect. It conveyed a story and was unique. Next step was to create a logo, a biest. This is when Jörg came into the game.

You know, I am busy working on my art project in Vienna today, therefore I shall continue to tell you the story about the logo when I am back on Monday. Have a nice Sunday, with or without football.