Die Schweigepflicht, die dem Opfers durch den Täter auferlegt wird, ist in der Regel untrennbar mit der Misshandlung verknüpft. Die Androhung von Gewalt oder aber der für sexuelle Misshandlungen beinahe schon paradigmatische Satz »du hast mich doch lieb, du wirst doch nicht ….weiter sagen, dass ich…« erhält den Teufelskreis der Gewalt und des Schweigens aufrecht, der dazu führt, dass Kinder über viele viele Jahre gequält und misshandelt werden, ohne dass das engste Umfeld etwas bemerkt. Viele Täter kommen ein Leben lang ungeschoren davon. Über mancher Familie liegt so ein Schweigen, das nicht selten über Generationen weitergegeben wird.

Hier eine trauriges Ereignis aus meinem unmittelbaren Umfeld, über das ich selbst erst vor wenigen Tagen erfahren habe. Die Frau eines guten Freundes wurde von ihrem Vater jahrelang sexuell missbraucht.  Sie kann bis heute kaum darüber sprechen. Ihr Leben trägt unverkennbar die tiefen Spuren dieses Vergehens.
Es kann sich also ganz nahe, neben uns abspielen, ohne dass wir etwas davon bemerken. Biestmilch.com hat beschlossen in diesem Jahr eine Spendenaktion für diese Kinder ins Leben zu rufen, die über so wenig Lobby in unserer Gesellschaft verfügen. Konkret läuft das so ab:

Es handelt sich um eine Zeichen-Aktion unter dem Motto »Biester helfen anderen Nicht-Biestern – Kinder zeichnen für Kinder«

Motivieren Sie bitte Ihre Kleinen in der Familie ein Biest zu zeichnen, das anderen zu Hilfe eilt und schicken oder faxen Sie es uns zu!  

Für die ersten 200 Zeichnungen werden wir auf jede gekaufte Packung einen Bonus von € 10,- geben und den selben Betrag auf das Konto des Hamburger Vereins »Dunkelziffer e.V.« www.dunkelziffer.de
zugunsten sexuell misshandelter Kinder überweisen. Für jeder Folgezeichnung gibt es € 5,- Bonus und den entsprechenden Betrag von uns als Spende für den Verein.

Weitere details finden Sie auf: http://www.biestmilch.de/index.php?id=350

Today we had quite a long meeting about how to proceed with our web 2.0 projects. The guys told me that they face a problem with blogging on the biest-blog. The topics are too sophisticated. I agree, at least somtimes this is the case. Therefore I want to tell a funny story today that my aunt us told this weekend.

She was on a trip around Turkey with her girl friend. Both the »girls» are around her seventies. They arrived in the hotel room late in the evening. They had just put their suitcases on the floor not unpacking them because they had planned to continue the journey next morning. Bending over one of the suitcases, Lisl, a convinced animal-rights activist, screamed outrageously: »Attention, help, help, a huge beetle.« The animal was crawling over her cloths in the suitcase.

My aunt very cool, she is the wife of a veterinarian wanted to grab a glass and save the poor thing. She was not fast enough. While searching for the adequate tool to help the animal, she suddenly heard Lisl say in a very serious voice: »Excuse me, please, excuse me.« She had taken her shoe and hit the poor chap with full power several times. »Excuse me«, where her last words, before she fell to bed exhaustedly.« The beetle by then did not move anymore – it was dead, definitely. My aunt took him on the balcony and went  to sleep as well.
Next morning first thing Lisl did, she went on the balcony saying thoughtfully: »You know, I want to have a look, perhaps he survived my attack!«
Of course, the guy did not. It took her several days to get rid of the bad conscience.

»Michael Jordan, David Beckham, and Terrell Owens are all famous athletes that people look up to. If they wear a specific shirt, drink a specific soft drink or even drive a certain car everyone will copy them. No matter what they do people will mimic them in the hopes of looking cool. Because of this, athletes are commonly used in advertisements«.

I read this post on http://www.pronetadvertising.com/ . In somehow I have to cast doubts on the statement.

Who is a star, who is a top athlete, who is a role model? Does local hero concept work?

Stars of this kind, of course, they function as role models, no doubt about this. But what’s a fact too, is that you don’t create a star by using him or her in advertising. You are a star, a idol before you become a role model in advertising.
I doubt the fact that if a product which is not a brand yet or is still unknown, that even then if it is placed somewhere small on a famous athlete’s body (you won’t be able to afford more than a tiny presence somewhere) that this can bring a breakthrough for your product.

Here, we find ourselves in a vicious circle: only established brands can afford famous athletes, athletes that are stars. I think only stars are suited to become role models for a brand. To be a brillant, successful athlete is simply not good enough.

The pay-off to have a star gearing your advertising campaign is a multimillion enterprise. In no way a passable way for a small business. And athletes who are no stars and are paid for advertising your product are very quickly coined as those guys who anyway only get paid to promote your product, and this is definitely counterproductive.
The average athletes and also the non-star top athletes tend to overestimate their abilities to influence customer habits. This is at least our experience. Credibility of athletes overtly promoting products is decreasing steadily, if they don’t belong to the small group of untouchable stars.

And the Untouchables are also untouchable for us, the small businesses. We have to think about other ways to promote our products. For us sponsoring therefore is out! Networking and communicating, this is the hard way, the slowly way, but it gives a solid base, and builds up credibility.

Might be that for the local dealer the local hero concept works, but not for us small businesses working after all on a national and even international basis.