Google is right in the centre of the marketing thoughts of many of us. Is it possible nowadays to just ignore Google? Or are we interwined with Google’s strategy in away that we unsciously follow Google rules and patterns. Is it a loop we are in with Google? Yes!?

We are currently working on a relaunch of our biestmilch site again (number 5), crazy, isn’t it! Yes, but we think the site does not meet the user’s needs and it does not meet biestmilch’s needs either. While working on the new concept almost unconsciously Google is right in the centre of concern.
Is it like this that we reconsider our website because of the development magicly geared by Google? Or is it just coincidental? After all, be it as it may, we have to intertwine with the magic user-Google-circle.

A sentence you hear a lot in our discussions is: »Does Google see us. If Google does not see us, no customer sees us either.« Is this correct? I ask you. At least there is quite some truth in it, I think.

There is a post on futurelab referring to the graffiti ad above »Product Quality and Brand Image Is Determined by Google« you may be interested looking at. There is some kernel to this very apodictic line, I assume.