As we as biestmilch.com have in mind to get involved with motion productions in some kind as well, I think it is worthwhile to consider the issues of so-called viral videos. Whereas one should be aware of the fact that viral can only be a post-hoc definition, and if a video once deserves the label »viral«, you already achieved your goal, at least in parts, because still it does not mean that it will increase sales. You may stay poor, but become famous ;-)…
Here the summary from brains on fire
»Viral marketing« what des it mean?
The Word of Mouth Marketing Association defines it as: “Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.”
And here the pros and cons:
Pro
- + + + +
- Most of the time, it costs a lot less than a full-blown ad campaignIt spreads immediately
- It has a large, international reach
- It helps create awareness
- It’s entertaining