Allison Hunt’s five-minute talk finds humor and marketing strategy in
the most unlikely of places — her own hip-replacement surgery. As the
world scrutinizes broken healthcare systems, this particularly timely
clip shows how sneaking to the front of a 2-year waiting list can have
an altruistic effect.

Allison Hunt runs HATCH Research Intelligence in Toronto, which
handles marketing communications and strategy development for clients
like Kellogg’s, Pfizer and Unilever. After 20 years in marketing and
advertising, she distills her career down to two key components: human
insight and persuasion.

The story she tells at TED is both a reflection of the power of marketing — and a parable of giving and getting. 

Dedicated to my father who seems to need a new hip.