"A blog can help you…establish your credibility and
expertise, and that is what encourages people to click and buy," says
Debbie Weil, an author and corporate blogging consultant in Washington,
D.C. "But it takes time achieve it. You don’t get instant high
search-engine rankings. It’s a fallacy to think you blog and you sell."

The Wall Street Journal cites the example of a small marketing-copywriting firm which now draws as many as 150,000 unique visitors a month
to its site, compared with an average of only 100 before the blog. The blog is featuring advice and trends on marketing and resides within the
company’s Web site.The blog was launched in the beginning of last year.

It is important to underline that traffic didn’t lead to more sales right away. Now, the number of new clients is finally on the rise, as are sales,
she says. So far this year, 25% of new prospects have come by way of
the company’s Web site, www.GetItInWriting.biz.
Before the blog was launched, it was 1%, and most new clients came
through word-of-mouth and referrals. Sales also are up by 18% so far
this year from a year earlier, concludes the company’s chief executive.

»Blogging is worth it, but you definitely need patience, and, getting people to visit isn’t the same as getting them to buy.«.

This is exactly the experience small businesses make with blogging and it confirms mine.

And the biest blog in specific?
It is by far less successful. Is this the case because we are in Germany, or we use mixed language, or we promote a bizarre alien like biestmilch, or people don’t know what to expect from us? A question difficult to answer, but it is probably a little bit of each.

The blog is now online for 14 months, and I am still convinced of the fact that it is good to have it. The more we get into the web 2.0 marketing, the more all snippets fit together and synergies evolve the more essential it will be to have the biest blog as one network player.