Nowadays, as we all know it is very difficult to get enduring attention for a product by advertising. Innovation, good ideas and special ways of realization that differ from the mainstream are essential, an adequate rhythm of reiteration and change has to be part of a good concept of advertising.
Werner Oskar with his little dog
Werner Oskar Jilge is an artist from Langenzersdorf, a suburb of Vienna. He is 70 years old creative mind, a globetrotter who wandered about the world hitch hiking by ship 
250.000K. He has or had a wife and two kids before he broke away from home. Today he earns his daily living by advertising. He had this idea to advertise on his paperhanging tool. For 10,- € you can put your message on the paper, like this he his strolling through Vienna, people know him, and poeple love him, and they pay attention to him. Werner Oskar is belonging to a special species.
Here our slogan "biestmilch is your second immune system"