THE PULP OF BIESTMILCH

Archive for September, 2009


su

The Vitamin Bs – does substitution make sense … ?

Today when we were having breakfast with Chris and the guys at Jamba Juice the topic of vitamin B was raised. Therefore I thought of a short summary about these essential water-soluble vitamins that play important roles in cell metabolism. We know 8 different vitamin Bs. Their roles are manifold. Various enzyme activities depend on vitamin B complex. It influences growth, development, metabolism, the functioning of cells, their regeneration and their turn-over. Immune cells and nerve cells need vitamin B complex.

B vitamins are particularly concentrated in meat, and other good sources are potatoes, bananas, lentils, chili peppers, beans, liver oil, liver, turkey, tuna, yeast, brewer’s yeast, and molasses. Marmite and Vegemite are famous for being one of the world’s richest known sources of vitamin B. As might be expected, due to its high content of brewer’s yeast, non-filtered beer is a source of B vitamins.

Just about everyone in the Western worls already gets all of the B vitamins they could possibly need in their diets… Extra B vitamins are generally just flushed out of the system—although everyone’s limit of absorption is different in regards to B complex vitamins and no-one knows how much is needed on an individual basis of these vitamins…

(more…)

su

When I get up in the morning …

the view from my sleeping room is just breath-taking, especially in the early morning. It is so clear that I can see 4169m high volcano Mauna Loa that erupted last back in 1984.

Mauna Loa means Long Mountain

Mauna Loa means Long Mountain

Mauna Loa began erupting between 700,000 and 1,000,000 years ago and has grown steadily since then.

Mauna Loa began erupting between 700,000 and 1,000,000 years ago and has grown steadily since then.

su

Swine flu shot campaign at Walmart

Today is our first day in Kailua-Kona. What you usually do on your first day here, and so we did too, is shopping. First goal was Walmart to get the basics for our condo. Meanwhile I had completely forgotten that the swine flu panic was still on. On our journey we hadn’t met any controls, our temperature was not checked anywhere, nor did we undergo any other examinations. We as biestmilch junkies feel safe anyway ;-)   … And then we arrived at Walmart this morning, and I couldn’t believe it, how patiently people were cuing in front of a desk with little medical odds and ends. They were actually waiting for their swine flu shot.

People waiting patiently for their flu shot

People waiting patiently for their flu shot

What would they do, if they knew that biestmilch is as a matter of fact more effective than a flu shot? They would probably unbelievingly laugh at us.

su

The Making of “Bike ride along Santa Monica coastline”

After a total break-down of our Internet connection we are back again. In 2 hours we leave from Santa Monica to Kona, The Making of “Bike ride along Santa Monica coastline”

Chris, Ronnie, Stefan and Sebastian

Chris, Ronnie, Stefan and Sebastian

Yesterday we accompanied our biest athletes Chris McCormack, Ronnie Schildknecht and Sebastian Kienle along the Santa Momica coastline and through the Agoura Hills North of Los Angeles. It was a wonderful, but hot day. Here some impressions from our shooting activities.

Shooting from the various perspectives

Shooting from the various perspectives

Shooting from the rear of the car

Shooting from the rear of the car

Trying not to fall off the car

Trying not to fall off the car

su

Biestmilch Seven for Streetkids

Charity is a very controversial subject in our hemisphere. It has become a business field of its own, a moral fig leave for the very very reach. I am not a fan of charity of this kind. I love small scale charity like the one I hope we got involved with now.
Everybody knows that lots of donated money disappears in dark channels, and never reaches the victims. The project we just made our commitment for seems to be different. In charge is a small non-profit association “we care4″ founded by triahtlete Sven Hungerbühler and his wife. Team streetkids is one of their projects. In the center of the activities are the triathetes Sven himself, and the brothers Till and Lutz Schenk. Their goal is to raise money for homeless kids in South Africa. The donated money will be invested in school, education and shelters for the poor kids. We care4 does not takes any administrative fees. All the money goes right to the executors of the projects on ground.

erschlaeft

The projects started already and will end with the Ironman South Africa on April 25, 2009. On sereval platforms you can follow the activities of the guys:  tillschenk@gmail.com – www.wecare4.chwww.tridudes.com

Biestmilch Seven consists of persons who themselves have worked in the humanitarian field, therefore whenever we think the approach is honest and professional in the same time, we are ready to support the cause as good as we can.

su

About food and its conflict between science and experience

I was just translating Chris’ text about his eating and cooking habits today, a contribution for a cooking book for triathletes. As we all know, good food is a very essential part of health and performance. And I think there is not one athlete who does not know about the importance of food for peak performance, but probably few live this premise.

Living it is yet another story

May be a reason for this deficit that nature science has not really been able to understand the physiological processes the various foods induce as a whole? May be another reason that we are so “facts-driven” that we don’t trust our experience, and the experiences of human of hundreds of years?

It does not help to analyse the components of a food to understand its effects as a whole. We cannot simply compile the effects of every single element. The effects are an emergent phenomenon that is more than the addition of the parts – it means that food stuff is complex thing.
Because of this situation for many of us the healthiness of food is a rather vague and arbitrary term. The discrepancy, the split between scientific knowledge and experience is very pronounced in relation to food. The history of science of food is short, but experience dates back into ancient times. From food stuff medicinal products have been extracted ever since. Nowadays we have labs synthesizing compounds we know as ingredients of foods that we have identified as healthy or curing. From a chemical and biochemical viewpoint this products are the same. But there is a difference the compound from the lab are purer, they are mono-substances, they loose the properties of ingredients which are polyvalent. Purity does not necessarily mean better and more efficient. It may even be that the unharmed (healthy) complexity of the ingredients gives food its special power.

Main features of good=healthy food

  • antioxidant
  • antimicrobial
  • anti-inflammatory
  • anti-carcinogenic

(more…)

su

Die Gewinner des Biestmilch-Filmrätsel stehen fest

Die Auflösung des Rätsels:

kkk-aufloesung

Wer Lust hat Sebastian Kienle als Glücksfee zu beobachten, der die Gewinner zieht,  hier der Link

Gewinner des 1000,- Euro Reisegutscheines nach Hawaii:
1. Anthony Phillipe, Auxelles-Haut, France
2. Eckhard Brunner, Klagenfurt, Austria
3. Robert Baust, Diesenhofen, Germany

Gewinner des 500,- Euro Reisegutscheines nach Clearwater:

1. Birgit Metzler, Wiesbaden, Germany
2. Petra Loos, Hamburg, Germany
3. Richard Spreitzgrabner, Temitz, Austria

Gewinner der Biestmilch-Päckchen:
Christian Musso, Seseglio, Switzerland
Christoph Fisch, Zürich, Switzerland
Nicole Merz, Karlsruhe, Germany
Enrico Ernst, Steffen, Switzerland
Holger Masuch, Bremen, Germany
Angela Nikians, Burgdorf, Switzerland
Marlene Fahnemann, Bockenem, Germany
Alain Krickel, Sout-les-Spa, Belgium
Simon Billeau, Boussais, France
Günter Hörandner, Krumpendorf, Austria
Heidi Rothgang, Lünen, Germany
Rolf Timm, Algermissen, Germany
Frank Dörr, Püttlingen, Germany
Liam Dolan, Bridge-a-crin, Dundalk, Ireland
Tomaz Sink, Kranj, Slovenia
Heiner Göring, Berlin, Germany
Jörg Domke, Nürtingen, Germany
Tina In-Alboa, Jinwilgen, Switzerland
Yves Dumay, Gerardmer, France
Brido Schuler, Würentingen, Switzerland
Thierry Meister, Saint-Paul-Trois Chatgauy, France
Stephane Guer, Ollon, Switzerland
Frank Hagedorn, Celle, Germany
Arno Dissertori, Tramin, Italy
Martin Harnischmacher, Karlsbad, Germany
Betina Schmidt, Viborg, Denmark
Declan Doyle, Richmond, Surrey, United Kingdom
Stefano Troise, Naples, Italy
Sarah Fuhrmann, Warszawa, Poland
Manuela Kronenberg, Oberkirch, Switzerland

Extra-Trostpreis für Hans Muralter, Voitsberg, Germany

su

Some thoughts on our marketing

During the last weeks we worked on quite a sophisticated communication concept for Kona 2009. Since 2002 we attend the IRONMAN world championship on Big Island. And every year we learn a lot about what we could have done better. We are already curious to see which lesson we shall be taught this year ;-) … Our wish is that all our efforts contribute to biestmilch becoming a brand at the end of the day.

The right steps towards brand building?

The right steps towards brand building?

In the beginning of our biestmilch history was the idea to build a strong brand. As we know today … a difficult task. By all efforts one can undertake, our customers make biestmilch a brand. This process of making is beyond our control. What we can do, is trying to do a good job, be authentic, respect our costumers and be serious and loyal about our goals. Promises and delivery have to race neck-and-neck.

Seth Godin says in his post about brands that matter:

  1. Do we want people to interact with us and our brand in unexpected ways (as opposed to just quietly consume it)?
  2. When they interact, do we overwhelm people with delight worth remarking about?

He says that in cases like the dead brands of “Tide” or “United Airlines”, the answer to both questions is clearly ‘no’. For vibrant growing brands the answer is clearly ‘yes.’ It’s not an accident and it’s not easy, but if you do it right, it may be worth it.

Greg Cordell from Brains on Fire says:
“It’s our job to find passionate people and lift customers up. Hoist up their conversations. Shine a light on their lives. Raise the sails of what they care about and connect them with the companies that care to have a real relationship that transcends a Twitter feed.”

Both express themselves in very different way and it seems so on different subject. But for me these 2 are very closely interlinked, at least in the times of Internet, community platforms, web 2.0 … one name it.