You could definitely call it “a founder’s meeting” for our ambassador program. We were a small group of people who seemed to be cut from the same cloth. And this was really amazing for me, as I had not focused on this aspect when I was contacting the guys whether they want to join our program. On Friday night we went to our favorite Italian restaurant and had lots of fun with quite some red wine. The dynamics of the group seemed promising for the next day.
Saturday morning we met in our office. We were all in a good mood and highly motivated to fill our empty frame with some essential cues for the program. After a brief self-introduction of all participants intense hours of idea exchange followed.
The Group: Reinhard, Karsten, Wolfi, Harry, Mario, Andreas, myself
First of all we mutually agreed upon that everybody’s own life history is essential for getting things to work. Everybody has got a job, private interests, maybe a family, a life in sports and on top of this to put yet another point on the agenda would simply make the program fail. Therefore we tried to extract from everybody’s everyday schedule where biestmilch could fit in without consuming extra energy. We agreed that it needs a certain time of training 
to get used to the fact that biestmilch is your new everyday companion.
Wolfi, Harry and Mario, and the edge of our baroque styled frame