Friday and Saturday we met in our office in Wiesbaden to continue discussions on our brand ambassador program. This time we have been an English speaking group, very passionate and clearly very much in line with biestmilch’s philosophy and community building activities.

Biests singin' the Blues

We all agreed that the main path we shall continue to walk along is the digital one, and that authenticity and passion, and the consistent communication of multimedia-based content within our different networks and communities respectively are the core of our future cooperation. Nevertheless, we all know and agreed upon that our work and experiments in the wild need to be continued to generate genuine content and stories.

Our Thought Frame

For strengthening the relations among us, and for providing a base for a consistent exchange among us we decided to launch a facebook group. Moreover, we decided to call ourselves “Biest of Friends”

Our guests: Mark Hughes, Pieter de Neve, Torsten Kleinert, Karsten Kunkel, Mario Schmidt-Wendling

Going to work ;-)

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… und gewinne die Spinne. Wer bis zum 3. März 2010 ein Fan von Biestmilch wird, kann die kleine Spinne aus unserer neuen Biest-Sticker-Edition “Can’t have it, stick it” gewinnen. Diese ganz speziellen Sticker finden Sie seit gestern in unserem I-Store.

Biest Sophie mit Fannie im Vordergrund liegend

Die Sticker haben die reale Größe des Motivs. Die Serie basiert auf der Idee von Anna Kasnyik. Sie macht Sticker von all den Dingen, die sie gerne haben möchten, sich aber nicht leisten können, ob aus finanziellen, zeitlichen oder räumlichen Gründen. Ausgenommen sind Menschen.
Wir haben von den Stickern Widgets gestaltet, die Sie unter diesem Link von biestmilch.com gratis herunterladen können. Hier eine Kostprobe:

You could definitely call it “a founder’s meeting” for our ambassador program. We were a small group of people who seemed to be cut from the same cloth. And this was really amazing for me, as I had not focused on this aspect when I was contacting the guys whether they want to join our program. On Friday night we went to our favorite Italian restaurant and had lots of fun with quite some red wine. The dynamics of the group seemed promising for the next day.
Saturday morning we met in our office. We were all in a good mood and highly motivated to fill our empty frame with some essential cues for the program. After a brief self-introduction of all participants intense hours of idea exchange followed.

The Group: Reinhard, Karsten, Wolfi, Harry, Mario, Andreas, myself

First of all we mutually agreed upon that everybody’s own life history is essential for getting things to work. Everybody has got a job, private interests, maybe a family, a life in sports and on top of this to put yet another point on the agenda would simply make the program fail. Therefore we tried to extract from everybody’s everyday schedule where biestmilch could fit in without consuming extra energy. We agreed that it needs a certain time of training to get used to the fact that biestmilch is your new everyday companion.

Wolfi, Harry and Mario, and the edge of our baroque styled frame

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After tomorrow our founder’s meeting for our brand ambassador program takes place, a kind of a kick-off event. Thoughts have been tossed and turned already for several weeks. Yesterday we decided to give it a frame, a real one. This makes it a lot easier to observe things how and where to they progress. I hope that after some time of writing notes, drawing sketches, outlining maps, deleting and rethinking an exciting fabric is going to emerge.

Frame 1 – the very beginning

Frame 2 – the creation process